Social Issues of Advertising Kara Chan (著) City University of Hong Kong Press

股票学习站

	【资料名称】:Social Issues of Advertising     【资料描述】: 　　目錄 　　List of Illustrations 　　Foreword 　　Preface 　　List of Contributors 　　1. An Overview of the Indicators of Advertising Performance◎Fanny Fong Yee Chan 　　2. The Hong Kong Advertising Scene◎Lennon Tsang and Jason Wong 　　3. Meanings of Creativity among Advertising Practitioners◎Hei Ting Wong 　　4. Branded Contents: Public Attitudes and Regulation◎Fanny Fong Yee Chan 　　5. Controversial and Offensive Advertising◎Kara Chan and Dickson Yeung 　　6. Advertising Regulations in Hong Kong◎Annisa Lee 　　7. Personal Loan Advertisements in Hong Kong: A Semiotic Study◎Kara Chan， Hong Cheng， Melannie Zhan and Dickson Yeung 　　8. Gender Portrayal in Advertising◎Kara Chan and Yolanda Cheng 　　9. Responses to Gendered Advertisements◎Yu Leung Ng and Kara Chan 　　10. Children and Advertising◎Kara Chan and Anqi Huang 　　11. Advertising Medical Services◎Kara Chan， Lennon Tsang and Vivienne Leung 　　12. Advancing Social Causes through Video Games◎Vincie Pui Yuen Lee 　　13. Political Advertising and Public Service Advertisements◎William Dezheng Feng 百度云： 微云： 【下载地址隐藏】：                    点：回复可见地址 游客，如果您要查看本帖隐藏内容请回复