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商业冒险 华尔街的十二个经典案例 Business Adventures


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2020-4-15 09:12:29
【资料名称】:Business Adventures    
【资料描述】:

商业冒险 华尔街的十二个经典案例 Business Adventures

  Business Adventures: Twelve Classic Tales from the World of Wall StreetAuthor: John Brooks
  Paperback: 464 pages
  Publisher: John Murray Learning (14 May 2015)Language: English
  ISBN-10: 1473611520
  ISBN-13: 978-1473611528
  Product Dimensions: 14.4 x 3 x 20.4 cm
  书籍简介
  The best business book I've ever read.
  ——Bill Gates, Wall Street Journal
  The Michael Lewis of his day.
  ——New York Times
  What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety.
  These notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.
  Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks's insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history really does repeat itself.
  This business classic written by longtime New Yorker contributor John Brooks is an insightful and engaging look into corporate and financial life in America.
  作者简介
  John Brooks (1920-1993) was an award-winning writer best known for his contributions to the New Yorker as a financial journalist. He was also the author of ten nonfiction books on business and finance, a number of which were critically acclaimed works examining Wall Street and the corporate world.
  His books Once in Golconda, The Go-Go Years, and Business Adventures have endured as classics. Although he is remembered primarily for his writings on financial topics, Brooks published three novels and wrote book reviews for Harper's Magazine and the New York Times Book Review.




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