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【资料名称】:Social Issues of Advertising  【资料描述】:
目錄
List of Illustrations
Foreword
Preface
List of Contributors
1. An Overview of the Indicators of Advertising Performance◎Fanny Fong Yee Chan
2. The Hong Kong Advertising Scene◎Lennon Tsang and Jason Wong
3. Meanings of Creativity among Advertising Practitioners◎Hei Ting Wong
4. Branded Contents: Public Attitudes and Regulation◎Fanny Fong Yee Chan
5. Controversial and Offensive Advertising◎Kara Chan and Dickson Yeung
6. Advertising Regulations in Hong Kong◎Annisa Lee
7. Personal Loan Advertisements in Hong Kong: A Semiotic Study◎Kara Chan， Hong Cheng， Melannie Zhan and Dickson Yeung
8. Gender Portrayal in Advertising◎Kara Chan and Yolanda Cheng
9. Responses to Gendered Advertisements◎Yu Leung Ng and Kara Chan
10. Children and Advertising◎Kara Chan and Anqi Huang
11. Advertising Medical Services◎Kara Chan， Lennon Tsang and Vivienne Leung
12. Advancing Social Causes through Video Games◎Vincie Pui Yuen Lee
13. Political Advertising and Public Service Advertisements◎William Dezheng Feng
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